Global Marketing: United States Edition - Image 1

£70.99

PEARSON EDUCATION Global Marketing: United States Edition

Name: Global Marketing: United States Edition
Brand: PEARSON EDUCATION
Price: 70.99 GBP
Availability: InStock

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Description

For undergraduate courses in Global International Marketing. Suitable at the graduate-level/MBA level if used with supplemental cases. The Third Edition draws students into the excitement, challenges, and controversies of global marketing. The paperback, two-color format gives adopters the flexibility to choose a supplementary reader while ensuring that the total cost to students is reasonable. Each chapter features vignettes and discussion cases featuring high-profile, real-world companies and products; examples from the trade press to illustrate key terms and issues; topical and timely boxed features; and concise summaries of the latest research findings published in scholarly journals.

Product Specifications

Brand: PEARSON EDUCATION
Format: paperback
ASIN: 0130669989
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 01 August 2002
Listed Since: 06 February 2007

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PEARSON EDUCATION Global Marketing: United States Edition

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