£70.99

PEARSON EDUCATION Global Marketing: United States Edition

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Description

For undergraduate courses in Global International Marketing. Suitable at the graduate-level/MBA level if used with supplemental cases. The Third Edition draws students into the excitement, challenges, and controversies of global marketing. The paperback, two-color format gives adopters the flexibility to choose a supplementary reader while ensuring that the total cost to students is reasonable. Each chapter features vignettes and discussion cases featuring high-profile, real-world companies and products; examples from the trade press to illustrate key terms and issues; topical and timely boxed features; and concise summaries of the latest research findings published in scholarly journals.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
01 August 2002
Listed Since
06 February 2007

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