£146.07

Springer Advances in Global Marketing: A Research Anthology

Price data updated today

View at Amazon

We'll watch every seller, every day. One email when your price arrives.

This is the usual price. Wait for it to drop, or tell us your number.

£146 today · usual range £121–£147 · best ever £121

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey
↓ Forecast
where the price is heading next
↓ Statistics
all-time high & low, recent range
↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 91 days • 91 data points

Historical
Generating forecast...
£146.57 £118.59 £124.69 £130.80 £136.90 £143.01 £149.11 08 March 2026 30 March 2026 22 April 2026 14 May 2026 06 June 2026

Price Distribution

Price distribution over 91 days • 6 price levels

Days at Price
Current Price
12 days 11 days 12 days 15 days 17 days 24 days · current 0 6 12 18 24 £121 £122 £138 £139 £145 £146 Days at Price

Price Analysis

Most common price: £146 (24 days, 26.4%)

Price range: £121 - £146

Price levels: 6 different prices over 91 days

Description

This book of expert contributions provides a comprehensive analysis of contemporary global marketing issues under different international business settings. It covers a wide array of key areas of international marketing research such as cross-cultural consumer behavior, foreign market entry modes, international entrepreneurship, international marketing strategy, country-of-origin effects, internationalization process, international buyer-seller relationships, corporate social responsibility, and international marketing performance. With both theoretical and empirical contributions by prominent researchers from all over the world, the book highlights and advances extant knowledge on global marketing and offers recommendations for future research. It builds a useful reference for scholars, doctoral researchers, and senior students in international marketing/business.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
31 October 2017
Listed Since
18 May 2017

Barcode

No barcode data available

Similar Products You Might Like

Emerging Issues in Global Marketing: A Shifting Paradigm
89% match

Emerging Issues in Global Marketing: A Shifting Paradigm

Springer

£135.92 05 Jun 2026
Handbook of Research in International Marketing (Research Handbooks in Business and Management series)
86% match

Handbook of Research in International Marketing (Research Handbooks in Business and Management series)

Edward Elgar Publishing

£118.28 24 May 2026
Localizing Global Marketing Strategies: Emerging Research and Opportunities
86% match

Localizing Global Marketing Strategies: Emerging Research and Opportunities

IGI Global

£109.21 01 Jun 2026
Marketing in Culturally Distant Countries: Managing the 4Ps in Cross-Cultural Contexts (International Series in Advanced Management Studies)
86% match

Marketing in Culturally Distant Countries: Managing the 4Ps in Cross-Cultural Contexts (International Series in Advanced Management Studies)

Springer

£100.13 26 May 2026
Early Internationalizing Firms: A Journey Through Decades of Research (International Series in Advanced Management Studies)
85% match

Early Internationalizing Firms: A Journey Through Decades of Research (International Series in Advanced Management Studies)

Springer

£100.08 23 May 2026
International Consumer Behavior in the 21st Century: Impact on Marketing Strategy Development
84% match

International Consumer Behavior in the 21st Century: Impact on Marketing Strategy Development

Springer

£76.37 02 Jun 2026
International Marketing
84% match

International Marketing

South-Western

£78.99 10 May 2026
International Strategic Management of Brands and Online Firms: Essays on Perceived Brand Globalness, Endorsed Branding, and E-Commerce Firms’ ... Retailing and International Marketing)
84% match

International Strategic Management of Brands and Online Firms: Essays on Perceived Brand Globalness, Endorsed Branding, and E-Commerce Firms’ ... Retailing and International Marketing)

Springer

£73.96 31 May 2026
The Globalization of Chinese Enterprises: Trends and Characteristics (The Chinese Enterprise Globalization Series)
83% match

The Globalization of Chinese Enterprises: Trends and Characteristics (The Chinese Enterprise Globalization Series)

Springer

£88.40 05 Jun 2026
Marketing Issues in Transitional Economies
83% match

Marketing Issues in Transitional Economies

Springer

£73.29 25 May 2026
Advancing Interdisciplinary Approaches to International Relations
83% match

Advancing Interdisciplinary Approaches to International Relations

Springer

£80.65 01 Jun 2026
Travel Marketing, Tourism Economics and the Airline Product: An Introduction to Theory and Practice (Tourism, Hospitality & Event Management)
83% match

Travel Marketing, Tourism Economics and the Airline Product: An Introduction to Theory and Practice (Tourism, Hospitality & Event Management)

Springer

£72.73 05 Jun 2026
Cause-Related Marketing: Case Studies From a Global Perspective (Classroom Companion: Business)
83% match

Cause-Related Marketing: Case Studies From a Global Perspective (Classroom Companion: Business)

Springer

£88.92 06 Jun 2026
Advances in National Brand and Private Label Marketing: Fourth International Conference, 2017 (Springer Proceedings in Business and Economics)
83% match

Advances in National Brand and Private Label Marketing: Fourth International Conference, 2017 (Springer Proceedings in Business and Economics)

Springer

£77.11 03 Jun 2026
Export Development and Promotion: The Role of Public Organizations
83% match

Export Development and Promotion: The Role of Public Organizations

Springer

£149.85 01 Jun 2026
Economic Globalization, International Organizations and Crisis Management: Contemporary and Historical Perspectives on Growth, Impact and Evolution of Major Organizations in an Interdependent World
83% match

Economic Globalization, International Organizations and Crisis Management: Contemporary and Historical Perspectives on Growth, Impact and Evolution of Major Organizations in an Interdependent World

Springer

£117.33 06 Jun 2026
International Competitiveness and Global Markets: Marketing Capabilities of Exporting SMEs (Routledge Studies in Marketing)
82% match

International Competitiveness and Global Markets: Marketing Capabilities of Exporting SMEs (Routledge Studies in Marketing)

Routledge

£155.00 01 Jun 2026
Ethical Universals in International Business (Ethical Economy)
82% match

Ethical Universals in International Business (Ethical Economy)

Springer

£108.11 19 May 2026
The International Dimension of Entrepreneurial Decision-Making: Cultures, Contexts, and Behaviours (Contributions to Management Science)
82% match

The International Dimension of Entrepreneurial Decision-Making: Cultures, Contexts, and Behaviours (Contributions to Management Science)

Springer

£113.76 27 May 2026
Intercultural Knowledge Sharing in MNCs: A Glocal and Inclusive Approach in the Digital Age
82% match

Intercultural Knowledge Sharing in MNCs: A Glocal and Inclusive Approach in the Digital Age

Springer

£80.62 01 Jun 2026
Global Marketing: United States Edition
82% match

Global Marketing: United States Edition

PEARSON EDUCATION

£70.99 02 Jun 2026
International Trade and Global Macropolicy (Springer Texts in Business and Economics)
82% match

International Trade and Global Macropolicy (Springer Texts in Business and Economics)

Springer

£87.00 14 May 2026
Marketing Cases from Emerging Multinational Enterprises (eMNEs): National Brands Asserting Themselves on the Global Stage (Springer Business Cases)
82% match

Marketing Cases from Emerging Multinational Enterprises (eMNEs): National Brands Asserting Themselves on the Global Stage (Springer Business Cases)

Springer

£161.42 16 May 2026
Marketing Cases from Emerging Multinational Enterprises (eMNEs): National Brands Asserting Themselves on the Global Stage (Springer Business Cases)
82% match

Marketing Cases from Emerging Multinational Enterprises (eMNEs): National Brands Asserting Themselves on the Global Stage (Springer Business Cases)

Springer

£184.81 16 May 2026