£76.37

Springer International Consumer Behavior in the 21st Century: Impact on Marketing Strategy Development

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£76 today · all-time low £76 (Mar 2026) · usually £76

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Description

This book shows marketers what it is to communicate with the target market: using social media, communicating directly with culture-driven consumers and mastering people-to-people communication with both privileged and non-privileged consumers.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
23 August 2016
Listed Since
01 June 2016

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