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Springer Travel Marketing, Tourism Economics and the Airline Product: An Introduction to Theory and Practice (Tourism, Hospitality & Event Management)

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Description

Offers a comprehensive introduction to customer-centric travel marketing, tourism economics and the airline product Explains strategic and operations management in the travel and airline industries Explores the emerging trends, including travel distribution, revenue management, etourism and interactive marketing, among other topics

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
14 August 2018
Listed Since
17 August 2018

Barcode

No barcode data available

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