Connecting With Consumers: Marketing For New Marketplace Realities - Image 1

£56.93

Oxford University Press Connecting With Consumers: Marketing For New Marketplace Realities

Name: Connecting With Consumers: Marketing For New Marketplace Realities
Brand: Oxford University Press
Price: 56.93 GBP
Availability: InStock

E-Commerce

About as cheap as it gets. The only time it was cheaper was 1 month ago.

£57 today · all-time low £55 (Apr 2026) · usually £56

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 86 days • 86 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 86 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £57 (55 days, 64.0%)

Price range: £55 - £57

Price levels: 2 different prices over 86 days

Description

These are exciting times for business managers and marketing professionals, yet the challenges imposed by ongoing social and technological developments are daunting. In an age in which marketers can reach their audiences with greater facility than ever before, firms have never been less in control of their customer targets. This increasing connectedness of consumers provides a range of unique and promising opportunities for product and brand managers. Connecting With Consumers describes the various strategies and techniques that can be utilized to harness consumer influence. The book traces evolving developments in the consumer marketplace, considers their impact on the potential reshaping of the marketing profession, and describes the emerging set of tools that can enable marketers to respond to new marketplace realities. It provides, clear, up-to-date coverage of a number of topics currently on the minds of many: Web 2.0, word of mouth, buzz, the social web, social media metrics, customer engagement, viral and guerrilla marketing. The book critically assesses emerging marketing strategies and tools within the context of research and theory, and provides numerous applied examples to illustrate marketing successes and common pitfalls to avoid. It argues throughout for a more collaborative relationship between companies and consumers towards their mutual benefit. Although the balance of power has shifted to the consumer for each of the various aspects of the marketing process, collaboration is what the future of marketing likely will be all about. Marketers can avoid irrelevance in the face of change, but this will require a clear commitment to connecting with consumers rather than searching for ways to regain control over them. The book challenges marketers to make a choice: embrace the ongoing changes as opportunities for reshaping relationships with consumers, or cling to the past at the risk of becoming irrelevant

Product Specifications

Brand: Oxford University Press
Format: paperback
ASIN: 0199556512
Category: Books > Subjects > Business, Finance & Law > E-Commerce
Domain: Amazon UK
Release Date: 20 May 2010
Listed Since: 23 November 2009

Barcode

No barcode data available

Oxford University Press Connecting With Consumers: Marketing For New Marketplace Realities

About as cheap as it gets. The only time it was cheaper was 1 month ago.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Social Media Marketing: Emerging Concepts and Applications

Connected Marketing: The Viral, Buzz and Word of Mouth Revolution

International Consumer Behavior in the 21st Century: Impact on Marketing Strategy Development

Influencer Marketing: Building Brand Communities and Engagement

International Consumer Behavior in the 21st Century: Impact on Marketing Strategy Development

Technology and Consumption: Understanding Consumer Choices and Behaviors (International Series on Consumer Science)

Managing Social Media and Consumerism: The Grapevine Effect in Competitive Markets

Web 2.0: Neue Perspektiven für Marketing und Medien

Consumer Behaviour: Understanding Consumers in a Digital Landscape

Social Commerce: Marketing, Technology and Management (Springer Texts in Business and Economics)

Market-Led Strategic Change: Transforming the process of going to market

Marketing Issues in Transitional Economies

Creating Customer Value Through Strategic Marketing Planning: A Management Approach

Creating Customer Value Through Strategic Marketing Planning: A Management Approach

Consumer Brand Relationships: Meaning, Measuring, Managing

Representing Consumers: Voices, Views and Visions (Routledge Interpretive Marketing Research)

Marketing for Cultural Organisations: New strategies for attracting audiences to classical music , dance, museums, theatre and opera.

The Theory of the Marketing Firm: Responding to the Imperatives of Consumer-orientation

With PowerWeb (IMC: Using Advertising and Promotion to Build Brands)

Marketing Research: Within a Changing Information Environment

Library Marketing and Communications: Strategies to Increase Relevance and Results

Social Psychology of Consumer Behavior (Frontiers of Social Psychology)

AI Marketing: How AI is Transforming Marketing and Business Growth

Sports Marketing: International Student Edition