Consumer Experience and Decision-Making in the Metaverse (Advances in Marketing, Customer Relationship Management, and E-Services)

Defining, Measuring and Managing Consumer Experiences (Routledge-Giappichelli Studies in Business and Management)

Routledge

Future of Customer Engagement Through Marketing Intelligence (Advances in Marketing, Customer Relationship Management, and E-Services)

Consumer Behaviour: Understanding Consumers in a Digital Landscape

Kogan Page

Research, Innovation, and Industry Impacts of the Metaverse (Advances in Social Networking and Online Communities)

Enhancing and Predicting Digital Consumer Behavior with AI (Advances in Marketing, Customer Relationship Management, and E-Services)

Data-Driven Governance Through AI, Digital Marketing, and the Privacy Interplay (Advances in Marketing, Customer Relationship Management, and E-Services)

Exploring AI and Consumer Decision-Making in Tourism and Marketing

AI Innovation in Services Marketing (Advances in Marketing, Customer Relationship Management, and E-Services)

Connecting With Consumers: Marketing For New Marketplace Realities

Oxford University Press

Consumer Behavior

Cengage Learning

Ethical Marketing and Consumer Trust in Digital and Sustainable Markets

Consumer Behaviour and Analytics (Mastering Business Analytics)

Routledge

Marketing Intelligence, Part A: Understanding Customers in the Era of Digitalization

The Valuation of Digital Intangibles: Technology, Marketing, and the Metaverse

MACMILLAN

Connecting With Consumers Through Effective Personalization and Programmatic Advertising

Augmented Reality and Virtual Reality: The Power of AR and VR for Business (Progress in IS)

Springer

Augmented Reality and Virtual Reality: New Trends in Immersive Technology (Progress in IS)

Springer

Tourism and the Experience Economy in the Digital Era: Behaviours and Platforms

Routledge

Impact of Sensory Marketing on Buying Behavior (Advances in Marketing, Customer Relationship Management, and E-Services)

Digital Twins, Simulation, and the Metaverse: Driving Efficiency and Effectiveness in the Physical World through Simulation in the Virtual Worlds (Simulation Foundations, Methods and Applications)

Springer

Ethical AI and Data Management Strategies in Marketing (Advances in Marketing, Customer Relationship Management, and E-Services)

AI Marketing: How AI is Transforming Marketing and Business Growth

Chapman and Hall/CRC

Avoiding Ad Fraud and Supporting Brand Safety: Programmatic Advertising Solutions (Advances in Marketing, Customer Relationship Management, and E-Services)

Navigating Corporate Social Responsibility Through Leadership and Sustainable Entrepreneurship (Advances in Marketing, Customer Relationship Management, and E-Services)