£159.60

Avoiding Ad Fraud and Supporting Brand Safety: Programmatic Advertising Solutions (Advances in Marketing, Customer Relationship Management, and E-Services)

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Last 67 days · 67 data points (no recent data)

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£159.60 £151.62 £154.81 £158.00 £161.20 £164.39 £167.58 08 July 2026 24 July 2026 10 August 2026 26 August 2026 12 September 2026

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67 days 0 17 34 50 67 £160 Days at Price

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Most common price: £160 (67 days, 100.0%)

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Price levels: 1 different prices over 67 days

Description

Ad fraud undermines the integrity and effectiveness of the digital advertising industry, causing significant financial losses and eroding trust among advertisers, publishers, and consumers. As digital advertising continues to grow, combating fraudulent activities such as fake clicks, impressions, and conversions becomes crucial to ensuring transparency and fairness. Addressing this issue not only protects investments but also strengthens confidence in online advertising systems, fostering a more reliable and equitable digital economy. Solutions to ad fraud are essential for maintaining the credibility and sustainability of this vital marketing medium in a rapidly evolving digital landscape. Avoiding Ad Fraud and Supporting Brand Safety: Programmatic Advertising Solutions provides readers with a comprehensive understanding about digital marketing fraud. It illuminates the programmatic advertising ecosystem, how it operates, and how ad fraudsters make money. Covering topics such as artificial intelligence, business ethics, and programmatic advertising, this book is an excellent resource for academicians, graduate and postgraduate students, marketers, policymakers, business leaders, and more.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
21 January 2025
Listed Since
27 January 2025

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