£193.80

Navigating Corporate Social Responsibility Through Leadership and Sustainable Entrepreneurship (Advances in Marketing, Customer Relationship Management, and E-Services)

Leadership

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Description

In today's rapidly evolving business landscape, the integration of transformational leadership, sustainable entrepreneurship, and corporate social responsibility (CSR) has emerged as a critical imperative for organizations worldwide. Transformational leadership is considered to be necessary to navigate the current complex and uncertain environment. In the same way, sustainable entrepreneurship has gained significant attention due to its potential to address global challenges while driving economic growth. In this context, CSR is a focal point of business strategy to respond to the expectations of various stakeholders and their increasing demand for responsible behavior. By integrating CSR into their strategies, enterprises can enhance credibility, reduce risks, and create shared value for all stakeholders, contributing to a more sustainable world. Navigating Corporate Social Responsibility Through Leadership and Sustainable Entrepreneurship provides a comprehensive overview of transformational leadership, sustainable entrepreneurship, and CSR, illustrating their interconnectedness, relevance, and application in modern business settings. Through real-world examples and actionable insights, it offers the tools necessary to implement transformational leadership practices, integrate sustainability into strategies, and effectively implement CSR initiatives. Covering topics such as brand equity, marketing, and sustainable enterprises, this book is an excellent resource for scholars, researchers, professionals, managers, policymakers, academicians, graduate and postgraduate students, and more.

Product Specifications

Format: paperback
ASIN: B0DPHMLWQT
Category: Books > Subjects > Business, Finance & Law > Management > Management Skills > Leadership
Domain: Amazon UK
Release Date: 27 November 2024
Listed Since: 03 December 2024

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Navigating Corporate Social Responsibility Through Leadership and Sustainable Entrepreneurship (Advances in Marketing, Customer Relationship Management, and E-Services)

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