Consumer Behaviour: Understanding Consumers in a Digital Landscape - Image 1

£40.76

Kogan Page Consumer Behaviour: Understanding Consumers in a Digital Landscape

Name: Consumer Behaviour: Understanding Consumers in a Digital Landscape
Brand: Kogan Page
Price: 40.76 GBP
Availability: InStock

Economics

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Description

With this textbook, students will learn the concepts, theories and processes of consumer behaviour and how to apply them in a digitalized and competitive business landscape. Consumer Behaviour combines theoretical underpinnings with real-world practice to provide comprehensive, up-to-date coverage of the subject. It explores how consumer behaviour has evolved with the impact of technology, personalization and sustainability on perception and decision-making. This textbook is ideal for postgraduate students taking modules on Consumer Behaviour as part of their Marketing degrees. Features include: - Chapters on the psychological and social dynamics of consumer behaviour and the scientific foundations of learning and memory in brand engagement. - Examination of the role of AR/VR and the metaverse in retail experiences, live streaming and voice commerce as well as quantum computing and the importance of good UX design. - Ethical considerations of the digital consumer landscape, including privacy and data concerns. - Learning outcomes, key terms, a glossary and exercise questions international examples throughout, to help develop critical thinking.

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Product Specifications

Brand: Kogan Page
Format: paperback
ASIN: 1398618616
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 03 March 2025
Listed Since: 28 March 2024

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Kogan Page Consumer Behaviour: Understanding Consumers in a Digital Landscape

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