Digital and Social Media Marketing: A Results-Driven Approach - Image 1

£37.99

Routledge Digital and Social Media Marketing: A Results-Driven Approach

Name: Digital and Social Media Marketing: A Results-Driven Approach
Brand: Routledge
Price: 37.99 GBP
Availability: InStock

Online Shopping

It has never been this cheap. We have no record of a lower price.

£38 today · cheaper than every other day in the last 3 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 88 days · 88 data points

Historical

Generating forecast…

Price Distribution

Price distribution over 88 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £40 (68 days, 77.3%)

Price range: £38 - £40

Price levels: 2 different prices over 88 days

Description

Now in its third edition, Digital and Social Media Marketing provides a practice-led approach to digital marketing. This highly regarded textbook combines academic theory with practical examples from a range of different organisations worldwide to highlight techniques for the development and maintenance of a successful digital presence. The book’s customisable models offer organisations a way to decipher their current situation and plan a clear road map for developing a marketing strategy appropriate for the digital era. This rich and accessible textbook has been fully updated to reflect the current global landscape. The content of this third edition has been expanded to: consider the concept of GDPR as a sound framework for responsible marketing offer a greater focus on sustainable marketing throughout, linked to the UN Sustainable Development Goals place emphasis on the importance of crisis and reputation management explore the latest material in big data, data management and data privacy cover the latest in martech trends, particularly related to automation, machine learning and artificial intelligence provide new case studies from China, India, Nigeria and across Asia, alongside student activities and questions designed to improve learning outcomes This textbook provides a hands-on, user-friendly platform to turn skills and knowledge into a strategic advantage. It is ideal for advanced undergraduate, postgraduate and executive students of digital marketing and marketing strategy, as well as for practitioners aiming to be at the cutting edge of digital and social media marketing. Online resources include PowerPoint slides and a test bank.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 1032437596
Category: Books > Subjects > Computing & Internet > Digital Lifestyle > Online Shopping
Domain: Amazon UK
Release Date: 13 August 2024
Listed Since: 17 January 2024

Barcode

No barcode data available

Routledge Digital and Social Media Marketing: A Results-Driven Approach

It has never been this cheap. We have no record of a lower price.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Principles of Marketing for a Digital Age

Social Media Marketing for Book Publishers

Consumer Behaviour and Analytics (Mastering Business Analytics)

The Advertising Handbook (Media Practice)

Understanding Digital Literacies: A Practical Introduction

The Public Relations Handbook (Media Practice)

Influencer Marketing: Building Brand Communities and Engagement

Understanding International Diplomacy: Theory, Practice and Ethics

Digital Business: Strategy, Management & Transformation

Luxury Marketing, Sustainability and Technology: The Future of Luxury Management (Routledge Studies in Luxury Management)

Successful Marketing Communications: A practical guide to planning and implementation

Social Media Storms: Empowering Leadership Beyond Crisis Management

Sports Marketing: International Student Edition

Social Media Marketing: Emerging Concepts and Applications

Fashion Advertising and Public Relations: A Historical and Sociological Perspective (Mastering Fashion Management)

Strategic Communication: An Introduction to Theory and Global Practice

Fashion Business and Digital Transformation: Technology and Innovation across the Fashion Industry (Mastering Fashion Management)

Strategic Media Planning and Buying: Integration of Traditional and Digital Media

Marketing

Essential Law for Marketers

Social Marketing in Action: Cases from Around the World (Springer Texts in Business and Economics)

Marketing: An Introduction -- Global Edition

Routledge Handbook of Football Marketing (Routledge International Handbooks)

Contemporary Issues in Luxury Brand Management (Mastering Luxury Management)