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£58.80

Cambridge Scholars Publishing The Digital Generation Reaches Maturity: Brave New World Wide Web

Name: The Digital Generation Reaches Maturity: Brave New World Wide Web
Brand: Cambridge Scholars Publishing
Price: 58.8 GBP
Availability: InStock

E-business

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Description

Based on a selection of scholarly investigations undertaken during the past decade, this book provides an outline of the changing landscape of international business and consumer behaviour, in the light of ongoing disruption caused by digital disruption and the post-pandemic conditions. It highlights a number of key factors that have shaped (and continue to do so) the business world and society as a whole. The focus here is on identifying and explaining emerging trends in the field of business management and consumer behaviour, paying attention to the influence of context (both national and corporate) and ‘generation belonging’. This knowledge is necessary for a better understanding of the changing world, and for developing digital products and services that meet the evolving needs of individuals and businesses.

Product Specifications

Brand: Cambridge Scholars Publishing
Format: hardcover
ASIN: 1527577457
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain: Amazon UK
Release Date: 13 December 2021
Listed Since: 24 November 2021

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Cambridge Scholars Publishing The Digital Generation Reaches Maturity: Brave New World Wide Web

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