Routledge The Economics of Digital Transformation: The Disruption of Markets, Production, Consumption, and Work (Routledge Studies in the Economics of Innovation)

The unprecedented Covid-19 crisis revealed the scale and scope of a new type of economy taking shape in front of our very eyes: the digital economy. This book presents a concise theoretical and conceptual framework for a more nuanced analysis of the economic and sociological impacts of the technological disruption that is taking place in the markets of goods and services, labour markets, and the global economy more generally. This interdisciplinary work is a must for researchers and students from economics, business, and other social science majors who seek an overview of the main digital economy concepts and research. Its down-to-earth approach and communicative style will also speak to businesses practitioners who want to understand the ongoing digital disruption of the market rules and emergence of the new digital business models. The book refers to academic insights from economics and sociology while giving numerous empirical examples drawn from basic and applied research and business. It addresses several burning issues: how are digital processes transforming traditional business models? Does intelligent automation threaten our jobs? Are we reaching the end of globalisation as we know it? How can we best prepare ourselves and our children for the digitally transformed world? The book will help the reader gain a better understanding of the mechanisms behind the digital transformation, something that is essential in order to not only reap the plentiful opportunities being created by the digital economy but also to avoid its many pitfalls. About the Author Katarzyna Śledziewska majored in Economics and MBA. She is Professor at the Faculty of Economic Sciences, University of Warsaw. She is Director of the Digital Economy Lab, where she coordinates numerous scientific and applied projects for business and public institutions. Her research focuses on digital transformation, international trade, regionalism, and globalisation. Renata Włoch majored in Sociology and International Relations. She is Professor at the Faculty of Sociology, University of Warsaw. She coordinates the Digital Sociology Program at the Digital Economy Lab, where she engages in numerous scientific and applied projects for business and public institutions. Her research focuses on digital transformation and globalisation.