Cambridge Scholars Publishing New Communication Approaches in the Digitalized World

The collection of essays reviews, explores and reports on the state of the digitalized world and a number of communication issues. It is a readable, non-technical publication which offers a comprehensive presentation of communication issues, trends, data, and likely future developments in the digitalized world. About the Author Mehmet Serdar Erciş is a Professor at the Faculty of Communication of Ataturk University, Turkey. His research interests are advertisement, public relations and communication sciences. He has published numerous journal articles and book chapters. Enes Emre Başar is an Associate Professor at the Faculty of Economics and Administrative Sciences of Anadolu University, Turkey. He has published widely in various journals, and has authored a number of articles and book chapters. His research interests are marketing, marketing communication and consumer behavior.