Springer New Media and Chinese Society: 5 (Communication, Culture and Change in Asia, 5)

This book focuses on the influence of social media on Chinese society. The respective chapters present research by top-tier communication scholars from prominent Chinese universities and offer revealing findings on the interplay between media / social media, economics and politics. To that end, both qualitative and quantitative methods based on classical theories of communication and economics are drawn upon.  The book explores four main areas: the challenges and opportunities for Chinese journalism and communications, changes in Chinese economic development, influences and forecasts for Chinese politics, and the impacts on Chinese culture. As the chapter contributors hail from diverse regions within China and represent three generations of communication scholars, the book offers a comprehensive guide, helping readers understand the impact of social media on China’s development from a broad range of perspectives, and sharing insights on its impacts around the world. From the Back Cover This book focuses on the influence of social media on Chinese society. The respective chapters present research by top-tier communication scholars from prominent Chinese universities and offer revealing findings on the interplay between media / social media, economics and politics. To that end, both qualitative and quantitative methods based on classical theories of communication and economics are drawn upon.  The book explores four main areas: the challenges and opportunities for Chinese journalism and communications, changes in Chinese economic development, influences and forecasts for Chinese politics, and the impacts on Chinese culture. As the chapter contributors hail from diverse regions within China and represent three generations of communication scholars, the book offers a comprehensive guide, helping readers understand the impact of social media on China’s development from a broad range of perspectives, and sharing insights on its impacts around the world. About the Author Professor Ke Xue is the head of Journalism and Communication Department, School of Media & Design and the director of Center for Internet and Social Development at Shanghai Jiao Tong University (SJTU). She obtained her master’s degree in Economics from Fudan University and PhD in Management from Nankai University. Her research interests are in the field of new media, public relations and mobile communication. Mingyang Yu is a Professor of Marketing in Antai School of management in Shanghai Jiao Tong University. He obtained his bachelor’s degree in Philosophy from Zhejiang University, master’s degree in Economics from Fudan University and PhD in Management from Fudan University. His research interests are in the fields of brand and brand building, brand crisis management, brand innovation and global brand management.