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Organizational Change, Innovation, and Consumer Behavior in the Digital Economy

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Last 72 days · 72 data points (no recent data)

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£185.00 £175.75 £179.45 £183.15 £186.85 £190.55 £194.25 11 August 2026 28 August 2026 15 September 2026 03 October 2026 21 October 2026
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72 days 0 18 36 54 72 £185 Days at Price

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Most common price: £185 (72 days, 100.0%)

Price range: £185 - £185

Price levels: 1 different prices over 72 days

Description

Marketing and consumer behavior in the digital era shape how modern businesses operate and compete. As digital technologies accelerate the pace of transformation, organizations must adapt their structures, strategies, and cultures to foster innovation and remain relevant. Consumer behavior evolves in response to increased connectivity, personalized experiences, and access to information, driving companies to rethink how they engage and deliver value. This environment highlights the need for organizations to be agile and customer-centric while leveraging innovation to meet shifting expectations in a digitally driven marketplace. Organizational Change, Innovation, and Consumer Behavior in the Digital Economy explores how organizations adapt to digital technology by implementing change and fostering innovation in their strategies, operations, and cultures. It examines how evolving consumer behaviors in the digital economy influence business decisions, customer engagement, and the creation of value. This book covers topics such as manufacturing, brand perception, and digital technology, and is a useful resource for marketers, business owners, engineers, academicians, researchers, and scientists.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
23 April 2026
Listed Since
06 May 2026

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