£42.51

Kogan Page Business Unusual: Values, Uncertainty and the Psychology of Brand Resilience (Kogan Page Inspire)

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£42.51 £0.79 £9.89 £18.99 £28.10 £37.20 £46.30 18 February 2026 12 March 2026 03 April 2026 25 April 2026 18 May 2026

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46 days 17 days 21 days 6 days · current 0 12 23 35 46 £4.58-12 £12-20 £20-27 £35-43 Days at Price

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Price range: £4.58 - £43

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Description

It all feels pretty overwhelming right now. People are feeling uncertain and disillusioned. How do business leaders create resilient organizations that can reassure people, deliver and truly connect with a values-driven audience, often through digital-first channels? Explore how your customers and your people demand more than business as usual. This book reveals the psychology behind how we feel about businesses, their communications and their leaders in a digital world. From understanding the new dynamics shaping online behaviour, to the evolving expectations driving employees and consumers, Business Unusual will teach you how to build a resilient business - one that is built on trust, an engaged and fulfilled workforce, and the brand values that can empower you to craft resonant communications and relationships. Join the trailblazers that are transforming how we think of, and conduct, business. With insights from cutting-edge research and real-world case studies, learn how to apply psychological frameworks and practices that can help you develop a futureproof brand that people believe in, both inside and outside the organization.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
03 September 2021
Listed Since
17 December 2020

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