Qualitative Marketing Research: Understanding Consumer Behaviour - Image 1

£41.58

Routledge Qualitative Marketing Research: Understanding Consumer Behaviour

Name: Qualitative Marketing Research: Understanding Consumer Behaviour
Brand: Routledge
Price: 41.58 GBP
Availability: InStock

Market Research

This is the most expensive it has ever been. Walk away.

£42 today · previous high £42 · all-time low £38

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 91 days • 91 data points

Historical

Generating forecast...

Price Distribution

Price distribution over 91 days • 3 price levels

Days at Price

Current Price

Price Analysis

Most common price: £38 (59 days, 64.8%)

Price range: £38 - £42

Price levels: 3 different prices over 91 days

Description

This new edition of Qualitative Marketing Research seamlessly integrates theoretical foundations with practical applications in qualitative marketing research, positioning methodologies within the broader landscape of marketing strategy, managerial decision-making, and contemporary consumer psychology. The book offers an extensive examination of qualitative research approaches, beginning with established techniques like focus group interviews (FGI) and individual in-depth interviews (IDI), before exploring innovative ethnographic methods that reveal authentic consumer motivations, needs, values, and attitudes. Readers will gain profound insights into the psychological underpinnings of consumer behaviour, including cutting-edge understanding of unconscious and automatic cognitive processes that drive purchasing decisions. This thoroughly revised second edition features an expanded chapter dedicated to digital research methodologies, covering online and video-based focus groups, social media analytics, mobile ethnography, and the revolutionary integration of artificial intelligence in consumer research. Distinguished by its practical orientation, the text incorporates diverse international case studies from market-leading organisations including PepsiCo, Unilever, Danone, Nestlé, Aviva, and Citibank, demonstrating how theoretical concepts translate into actionable insights across various industries and cultural contexts. This definitive work serves as indispensable reading for advanced undergraduate and postgraduate students specialising in marketing research, consumer behaviour, and consumer psychology. This book offers complementary online resources including comprehensive chapter-by-chapter PowerPoint presentations.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 1041031149
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Market Research
Domain: Amazon UK
Release Date: 24 February 2026
Listed Since: 30 August 2025

Barcode

No barcode data available

Routledge Qualitative Marketing Research: Understanding Consumer Behaviour

This is the most expensive it has ever been. Walk away.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Consumer Behaviour and Analytics (Mastering Business Analytics)

Influencer Marketing: Building Brand Communities and Engagement

Using Qualitative Research in Advertising: Strategies, Techniques, and Applications

Representing Consumers: Voices, Views and Visions (Routledge Interpretive Marketing Research)

Doing Qualitative Research in Psychology: A Practical Guide

Handbook of Qualitative Organizational Research: Innovative Pathways and Methods

Consumer Behaviour: Understanding Consumers in a Digital Landscape

Research Methods in Luxury Management (Mastering Luxury Management)

Marketing Research: Within a Changing Information Environment

Qualitative Research for Quantitative Researchers

Social Psychology of Consumer Behavior (Frontiers of Social Psychology)

Religion and Consumer Behaviour: Influence of Religiosity and Culture on Consumption (Routledge Studies in Marketing)

Marketing Research That Pays Off: Case Histories of Marketing Research Leading to Success in the Marketplace (Haworth Marketing Resources)

Consumption and Everyday Life

Essentials of Marketing Research

Critical Qualitative Health Research: Exploring Philosophies, Politics and Practices

Advanced Research Methodologies and Practices

A Journey Through Qualitative Research: From Design to Reporting

Digital and Social Media Marketing: A Results-Driven Approach

Qualitative Research in Sociology (Introducing Qualitative Methods series)

Research Methods: A Concise Introduction to Research in Management and Business Consultancy

Qualitative Research Methods for Business Students: A Global Approach

Practicing Digital Ethnography

Strategic Communication: An Introduction to Theory and Global Practice