Jossey-Bass Qualitative Research: A Guide to Design and Implementation

The essential guide to understanding, designing, conducting, and presenting a qualitative research study Qualitative Research: A Guide to Design and Implementation, 5th Edition is filled with practical advice and proven guidance for designing and implementing qualitative research studies, and for communicating findings clearly and effectively. Readers will develop a strong foundation in qualitative research theory and application, including an understanding of data sources, data analysis tools, and the types of qualitative research. This revised Fifth Edition offers an expanded interdisciplinary focus, covering qualitative research in the medical and health professions, the social sciences, education, and the humanities. It also covers new tools and technologies―including discussion of AI in qualitative research―that facilitate the process of conducting, analyzing, and presenting research. Written in reader-friendly terms, Qualitative Research is accessible to both novice and experienced researchers. Discover the theories, techniques, and analysis methods that make for rigorous qualitative studies Consider issues related to online data collection, interpretation of results, and qualitative research ethics Learn to develop a strong theoretical framework to guide qualitative studies Discover how qualitative research is used in many fields, including healthcare Qualitative Research: A Guide to Design and Implementation is an indispensable reference for students and researchers looking to grow their knowledge of qualitative research methodologies across disciplines.