Representing Consumers: Voices, Views and Visions (Routledge Interpretive Marketing Research) - Image 1

£121.08

Routledge Representing Consumers: Voices, Views and Visions (Routledge Interpretive Marketing Research)

Name: Representing Consumers: Voices, Views and Visions (Routledge Interpretive Marketing Research)
Brand: Routledge
Price: 122.07 GBP
Availability: InStock

Anthropology & Sociology

Price History & Forecast

Last 90 days • 90 data points

Historical

Generating forecast...

Price Distribution

Price distribution over 90 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £121 (68 days, 75.6%)

Price range: £121 - £122

Price levels: 2 different prices over 90 days

Description

Consumer research has traditionally focused on issues of epistemology in the collection and analysis of data. As a consequence, the crisis in representation which has radically reshaped understanding in the social sciences, has, so far, had very little impact on consumer research. This book redresses the balance with an investigation of representation and constructions of 'truth' in consumer research. Subjects covered include: * construction of the researcher and consumer voice * quantitative tools and representation * advertising narratives * poetic representation of consumer experience * the crisis in the crisis concept * consumer-oriented ethnographic research. The essays are written by experts from Britain and the United States and draw on a broad range of theoretical approaches.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0415184134
Category: Books > Subjects > Biography > Medical, Legal & Social Sciences > Anthropology & Sociology
Domain: Amazon UK
Release Date: 24 September 1998
Listed Since: 09 February 2007

Barcode

No barcode data available

Routledge Representing Consumers: Voices, Views and Visions (Routledge Interpretive Marketing Research)

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Taste, Consumption and Markets: An Interdisciplinary Volume (Routledge Interpretive Marketing Research)

Waste Management and Sustainable Consumption: Reflections on consumer waste

Routledge Handbook of Consumer Protection and Behaviour in Energy Markets (Routledge Handbooks in Law)

Reimagining Communication: Experience

Lifestyle Journalism: Social Media, Consumption and Experience

Citizenship and Consumption (Consumption and Public Life)

Critical Sociolinguistic Research Methods: Studying Language Issues That Matter

Using Qualitative Research in Advertising: Strategies, Techniques, and Applications

Advanced Theory and Practice in Sport Marketing

Crafting Stories for Virtual Reality

International Media Research: A Critical Survey

Ethical Practice of Social Media in Public Relations (Routledge Research in Public Relations)

The Burden of Visual Truth: The Role of Photojournalism in Mediating Reality (Routledge Communication Series)

Realism and Social Theory: Structure and Agency Revisited (Routledge Studies in Critical Realism)

Second Language Writing Research: Perspectives on the Process of Knowledge Construction

Consumer Research for Museum Marketers: Audience Insights Money Can't Buy

Public Relations and Social Theory: Key Figures, Concepts and Developments (Routledge Communication Series)

Advanced Research Methods for Applied Psychology: Design, Analysis and Reporting

Intersections of Feminist Technoscience and Phenomenology: Subjectivity, Embodiment, Agency

Visual Communication: Understanding Images in Media Culture

Sustainable Consumption, Ecology and Fair Trade: 13 (Environmental Politics)

Crafting Ethnographic Fieldwork: Sites, Selves, and Social Worlds (Routledge Advances in Research Methods)

Epistemology and Methodology of Research in AI Age

Interactive Marketing: Revolution or Rhetoric?: 12 (Routledge Interpretive Marketing Research)