£40.18

Kogan Page Customer-Centric Innovation in Finance: Leveraging Human Insights to Drive Product Innovation in the Digital Age

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Last 44 days · 44 data points (no recent data)

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£40.18 £31.95 £33.75 £35.54 £37.34 £39.13 £40.93 23 April 2026 03 May 2026 14 May 2026 25 May 2026 05 June 2026

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5 days 15 days 5 days 1 day 18 days · current 0 5 9 14 18 £33 £34 £36 £38 £40 Days at Price

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Most common price: £40 (18 days, 40.9%)

Price range: £33 - £40

Price levels: 5 different prices over 44 days

Description

The competition landscape of finance is changing fast and it has never been so important for the finance industry to truly understand their customers. Customer-Centric Innovation in Finance helps finance and fintech innovators understand customers' behavioural motivations to drive effective product development. Relying on quantitative data is not enough: numbers can be great at telling us what people are doing but they often fail to explain why people do what they do. And if a service doesn't exist yet, there is no data to tell us how people use it. Human insights, behavioural science and qualitative data add immense value to product development. Readers will learn to innovate smarter by getting a firm understanding of why customers like their solutions and how they adapt them to suit their needs. The book presents real-life examples throughout of how customers are changing their behaviour in response to a fast-evolving financial landscape and provides practical advice on how to transform such insights into innovation. It explores how to produce customer insights for services that don't exist yet, for instance Central Bank Digital Currencies (CBDCs). It also provides descriptions of hands-on tools to build new insights and apply them to innovation and of methodologies such as portable kits, personas, digital ethnography, observations and interviews.

Key Features

New Store Stock

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
03 April 2024
Listed Since
04 July 2023

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