B2B Content Marketing Strategy: A Media-First Framework That Accelerates Growth - Image 1

£36.43

Kogan Page B2B Content Marketing Strategy: A Media-First Framework That Accelerates Growth

Name: B2B Content Marketing Strategy: A Media-First Framework That Accelerates Growth
Brand: Kogan Page
Price: 36.43 GBP
Availability: InStock

E-business

Cheaper than 62% of the days we've watched it. Below what most people pay.

£36 today · 30-day average £39 · all-time low £35

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 71 days · 71 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 71 days • 6 price levels

Days at Price

Current Price

Price Analysis

Most common price: £35 (27 days, 38.0%)

Price range: £35 - £42

Price levels: 6 different prices over 71 days

Description

How can you create B2B content marketing strategies that deliver predictable growth? B2B Content Marketing Strategy is a practical guide for mid-career marketers who want to implement human-centric strategies that break through long, complex buyer journeys and deliver measurable results. It combines proven principles, detailed frameworks and actionable tools to help you optimize content across every stage of the marketing cycle. Written by B2B marketing expert, Devin Bramhall, for professionals navigating shifting buyer behavior, rapid platform changes and outdated playbooks, this book shows how to align media, technology, and audience insight to achieve sustainable growth. Drawing on real-world examples from Cisco, Help Scout and Navattic, you will learn how to: - Develop living audience profiles that evolve with market needs - Apply a media-first approach across owned, earned and paid channels - Optimize content plans to align with brand and revenue goals - Build communities that increase reach, trust and loyalty With detailed chapters, practical models and case studies from startups to global enterprises, B2B Content Marketing Strategy equips you to implement high-impact strategies that strengthen credibility, accelerate growth and enhance your career impact. Themes include: strategy, principles, B2B marketing, media-first approach, content optimization, audience engagement

Product Specifications

Brand: Kogan Page
Format: hardcover
ASIN: 1398622516
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain: Amazon UK
Release Date: 03 October 2025
Listed Since: 03 December 2024

Barcode

No barcode data available

Kogan Page B2B Content Marketing Strategy: A Media-First Framework That Accelerates Growth

Cheaper than 62% of the days we've watched it. Below what most people pay.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Digital Sales Transformation In a Customer First World

Business-to-Business Brand Management: Theory, Research, and Executive Case Study Exercises: 15 (Advances in Business Marketing and Purchasing, 15)

The 30 Day MBA in Marketing: Your Fast Track Guide to Business Success

Customer-Centric Innovation in Finance: Leveraging Human Insights to Drive Product Innovation in the Digital Age

Digital Marketing for Travel Brands: Practical Strategies for Effective Marketing

Managing Biotechnology: From Science to Market in the Digital Age

Individuals in B2B Marketing: Sensemaking and Action in Context (Routledge Studies in Marketing)

Social Media Marketing for Book Publishers

AI Marketing: How AI is Transforming Marketing and Business Growth

Wiley Strategic Marketing For Health Care Organizations 2nd Ed

Blockchain and the Supply Chain: Concepts, Strategies and Practical Applications

A Circular Economy Handbook: How to Build a More Resilient, Competitive and Sustainable Business

The Business Guide to Effective Compliance and Ethics: Why Compliance isn't Working - and How to Fix it

Developer Advocacy: Establishing Trust, Creating Connections, and Inspiring Developers to Build Better

Business Unusual: Values, Uncertainty and the Psychology of Brand Resilience (Kogan Page Inspire)

Influencer Marketing: Building Brand Communities and Engagement

Influencer Marketing for Brands: What YouTube and Instagram Can Teach You About the Future of Digital Advertising

Professional Services Leadership Handbook: How to Lead a Professional Services Firm in a New Age of Competitive Disruption

The Librarian's Nitty-Gritty Guide to Content Marketing

AI Strategy for Sales and Marketing: Connecting Marketing, Sales and Customer Experience

The 10 Principles of Effective Social Media Marketing: Strategies to Guarantee Impact

Managing Media and Digital Organizations

Future of Customer Engagement Through Marketing Intelligence (Advances in Marketing, Customer Relationship Management, and E-Services)

Consumer Behaviour: Understanding Consumers in a Digital Landscape