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Wiley Strategic Marketing For Health Care Organizations 2nd Ed

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Description

Master the complexities of the modern medical landscape with the second edition of Strategic Marketing for Health Care Organizations. Published by Wiley, this updated text addresses a significant gap in the industry by focusing on how marketing solves real-world health care problems. Instead of theoretical concepts alone, this book provides a practical framework for building a customer-driven health system. Authors Kotler, Stevens, and Shalowitz combine their deep academic, medical, and health management experience to guide readers through a stepwise approach to management. The text establishes a strong foundation of marketing principles and applies them directly to the unique challenges faced by health care providers today. Whether you are a student or a professional, this resource offers the tools needed to navigate the evolving needs of patients and organizations in a competitive environment.

Key Features

Updated second edition that addresses current real-world health care problems and industry needs.

Stepwise approach designed to guide readers through the entire marketing management process.

Built on a strong foundation of core marketing management principles applied to health care.

Developed by experts with extensive experience in medicine, health management, and academia.

Focuses on building customer-driven health systems to improve organizational outcomes.

Product Specifications

Brand
Wiley
Format
paperback
Domain
Amazon UK
Release Date
29 January 2021
Listed Since
08 December 2017

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