£71.24

Wiley Health Communication: From Theory to Practice 2nd Ed

Name: Wiley Health Communication: From Theory to Practice 2nd Ed
Brand: Wiley
Price: 71.24 GBP
Availability: InStock

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Description

Master the fundamentals of public health messaging with the second edition of Health Communication: From Theory to Practice. Published by Jossey-Bass, this comprehensive guide serves as an essential resource for students and professionals looking to bridge the gap between academic theory and real-world application. This edition provides a deep look into intervention design, current industry issues, and special topics within the field. It functions as a practical manual for those involved in program development, implementation, and evaluation. Readers will learn to navigate the complexities of health communication by using a people-centered and participatory approach. By addressing key social determinants of health and the connection between various social and health fields, this book helps practitioners build more effective interventions. Whether you are studying public health or working in the field, this text offers the tools needed to design programs that resonate with diverse populations and drive meaningful change.

Key Features

Comprehensive introduction to health communication theory and intervention design for academic and professional use.

Hands-on guide for the full lifecycle of program development, including implementation and evaluation stages.

Focuses on a people-centered and participatory approach to create more effective health interventions.

Addresses key social determinants of health to improve the reach and impact of communication strategies.

Explores the interconnection between various health and social fields to provide a well-rounded perspective.

Updated second edition covering current issues and specialized topics in the public health sector.

Product Specifications

Brand: Wiley
Format: paperback
ASIN: 1118122194
Category: Books > Subjects > Health, Family & Lifestyle > Medical & Healthcare Practitioners
Domain: Amazon UK
Release Date: 24 December 2013
Listed Since: 29 April 2011

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Wiley Health Communication: From Theory to Practice 2nd Ed

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