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£43.24

Sage Publishing Working on Health Communication

Name: Working on Health Communication
Brand: Sage Publishing
Price: 43.24 GBP
Availability: InStock

Medical & Healthcare Practitioners

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Description

Good communication is at the heart of strategies for effective health promotion and public health. At a time when lifestyle and preventable diseases are still on the rise, practitioners are in need of the skills to deliver effective health messages to the right audience, at the right time. Responding to this demand, Working on Health Communication provides a practical guide to the process of designing, implementing and evaluating campaigns. The book follows the campaign design process step-by-step. It covers every stage from selecting theoretical models and identifying the message and target audience, right through to running the campaign and evaluating its success. "Real-life examples" of actual campaigns are used throughout to show how theoretical ideas work in practice. Working on Health Communication is ideal for students and practitioners in public health, health promotion and other health-related areas who are working on health campaigns.

Product Specifications

Brand: Sage Publishing
Format: paperback
ASIN: 1847879233
Category: Books > Subjects > Health, Family & Lifestyle > Medical & Healthcare Practitioners
Domain: Amazon UK
Release Date: 31 December 2010
Listed Since: 23 May 2008

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Sage Publishing Working on Health Communication

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