£98.36

About as cheap as it gets — within 5% of the all-time low it hit 1 month ago.

£98 today · all-time low £96 (Sep 2026) · usually £98

Sage Publishing Marketing Strategy & Management

View at Amazon

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 73 days · 73 data points (no recent data)

Historical
Generating forecast…
£127.71 £92.49 £100.17 £107.86 £115.54 £123.23 £130.91 11 August 2026 29 August 2026 16 September 2026 04 October 2026 22 October 2026
View at Amazon ↗

Price data last checked 18 day(s) ago - will refresh soon

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↑ Price chart
when this has been cheap or pricey
↑ Forecast
where the price is heading next
↓ Statistics
all-time high & low, recent range
↑ Price alert
name your number, we'll email you

Price Distribution

Price distribution over 73 days • 3 price levels

Days at Price
Current Price
16 days 47 days · current 10 days 0 12 24 35 47 £96 £98 £128 Days at Price

Price Analysis

Most common price: £98 (47 days, 64.4%)

Price range: £96 - £128

Price levels: 3 different prices over 73 days

Description

Marketing Strategy & Management provides students with a thorough step-by-step exploration and grounding in marketing strategy concepts, processes and models. Topics covered include: marketing planning, research and analysis; decision-making; the marketing mix; the management of customer relationships; monitoring/reporting of the strategy; and the crucial role of leadership. The text takes a global perspective that is both sustainability-focused and consumer-centric. Executive insights, head-scratching blunders, and other features provide additional depth and engagement. Examples include: Airbnb, Coca-Cola, Domino’s Pizza, KFC, K-pop, L’Oréal, and Starbucks. For more in-depth application of and practice with strategic decision-making, this book also includes 14 case studies accompanied by detailed teaching notes and answers to case questions, on a range of organizations from PEZ Candies to the Sydney Opera House. Written in a style that is easy-to-read with chapter summaries and questions to test critical thinking, each chapter promotes strategic, diverse, and ethically-minded decision-making by flagging relevant Sustainable Development Goals to passages in the text. This textbook is essential reading for courses covering marketing strategy, strategic marketing, and marketing management at both undergraduate and graduate levels. Diane M. Phillips is Professor of Marketing at Saint Joseph′s University, USA, and Guest Professor at the Institute for Retail Management, University of St. Gallen, Switzerland.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
24 February 2023
Listed Since
12 September 2022

Barcode

No barcode data available

Similar Products You Might Like

Global Marketing: Practical Insights and International Analysis
83% match

Global Marketing: Practical Insights and International Analysis

Sage Publishing

£35.39 22 Oct 2026
Principles of Marketing for a Digital Age
82% match

Principles of Marketing for a Digital Age

Sage Publishing

£48.46 29 Aug 2026
Market-Led Strategic Change: Transforming the process of going to market
81% match

Market-Led Strategic Change: Transforming the process of going to market

Routledge

£197.15 24 Oct 2026
Creating Customer Value Through Strategic Marketing Planning: A Management Approach
81% match

Creating Customer Value Through Strategic Marketing Planning: A Management Approach

Springer

£84.88 24 Oct 2026
Creating Customer Value Through Strategic Marketing Planning: A Management Approach
81% match

Creating Customer Value Through Strategic Marketing Planning: A Management Approach

Springer

£76.42 23 Oct 2026
Sports Marketing: International Student Edition
81% match

Sports Marketing: International Student Edition

Routledge

£53.99 21 Oct 2026
Hospitality Strategic Management: Concepts and Cases
81% match

Hospitality Strategic Management: Concepts and Cases

Wiley

£58.58 26 Oct 2026
Social Marketing in Action: Cases from Around the World (Springer Texts in Business and Economics)
80% match

Social Marketing in Action: Cases from Around the World (Springer Texts in Business and Economics)

Springer

£38.16 27 Oct 2026
Strategic Marketing Management: A Process Based Approach
80% match

Strategic Marketing Management: A Process Based Approach

Cengage Learning

£42.09 28 Oct 2026
Wiley Strategic Marketing For Health Care Organizations 2nd Ed
80% match

Wiley Strategic Marketing For Health Care Organizations 2nd Ed

Wiley

£66.26 09 Nov 2026
Strategic International Marketing: Strategy Development and Implementation
80% match

Strategic International Marketing: Strategy Development and Implementation

Routledge

£35.19 20 Oct 2026
Digital Business: Strategy, Management & Transformation
80% match

Digital Business: Strategy, Management & Transformation

Sage Publishing

£35.41 23 Oct 2026
Preface to Marketing Management
80% match

Preface to Marketing Management

McGraw-Hill Education

£59.99 04 Nov 2026
Green Marketing and Entrepreneurship
79% match

Green Marketing and Entrepreneurship

Springer

£88.21 03 Sep 2026
Knowledge-Based Marketing: The 21st Century Competitive Edge
79% match

Knowledge-Based Marketing: The 21st Century Competitive Edge

Sage Publishing

£56.68 18 Oct 2026
Cases in Advertising and Marketing Management: Real Situations for Tomorrow's Managers
79% match

Cases in Advertising and Marketing Management: Real Situations for Tomorrow's Managers

Rowman & Littlefield Publishers

£141.08 22 Oct 2026
Marketing Communications (Global Management Series): An advertising, promotion and branding perspective
79% match

Marketing Communications (Global Management Series): An advertising, promotion and branding perspective

£115.00 28 Oct 2026
Marketing: An Introduction -- Global Edition
79% match

Marketing: An Introduction -- Global Edition

PEARSON EDUCATION

£59.30 20 Oct 2026
Financial Dimensions of Marketing Decisions (Palgrave Studies in Marketing, Organizations and Society)
79% match

Financial Dimensions of Marketing Decisions (Palgrave Studies in Marketing, Organizations and Society)

MACMILLAN

£120.83 23 Oct 2026
Competitive Branding Strategies: Managing Performance in Emerging Markets
79% match

Competitive Branding Strategies: Managing Performance in Emerging Markets

MACMILLAN

£91.30 26 Oct 2026
Managing Digital Transformation: Understanding the Strategic Process
79% match

Managing Digital Transformation: Understanding the Strategic Process

Routledge

£46.45 21 Oct 2026
Marketing Management, Canadian Edition
79% match

Marketing Management, Canadian Edition

PEARSON EDUCATION

Price unavailable
Strategic Management: Concepts and Cases: Competitiveness and Globalization
79% match

Strategic Management: Concepts and Cases: Competitiveness and Globalization

Cengage Learning

£239.98 27 Oct 2026
Essentials of Marketing Research
79% match

Essentials of Marketing Research

Cengage Learning

£78.99 22 Oct 2026