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£45.59

Routledge Managing Digital Transformation: Understanding the Strategic Process

Name: Managing Digital Transformation: Understanding the Strategic Process
Brand: Routledge
Price: 45.59 GBP
Availability: InStock

Managers' Guides to Computing

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Description

Digital transformation is inevitable. The eras of ‘if and when’ are over and the urgent question of how to best lead, manage and navigate this process is upon us. Now in its second edition, Managing Digital Transformation brings together scientifically grounded insights into the design and implementation of true digital strategies. Acknowledging a plurality of strategic approaches, the book highlights crucial differentiating factors in terms of business scale, market environment and supplier relationships. Case studies from around the world are introduced and explored, including Adobe, Domino’s Pizza, Deutsche Bahn, L’Oréal and the Bulgari Group. Key themes covered in the book include digital business models, data analytics, the role of the Chief Digital Officer and emerging technologies such as AI. An expert‑led guide to digital strategy, this book highlights how managers and leaders in organizations can successfully lead digital transformations.

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Product Specifications

Brand: Routledge
Format: paperback
ASIN: 1032851627
Category: Books > Subjects > Business, Finance & Law > E-Commerce > Managers' Guides to Computing
Domain: Amazon UK
Release Date: 11 December 2025
Listed Since: 07 May 2025

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Routledge Managing Digital Transformation: Understanding the Strategic Process

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