£24.80

Cengage Learning Strategic Marketing Management: A Process Based Approach

Price data updated today

View at Amazon

We'll watch every seller, every day. One email when your price arrives.

It has never been this cheap. We have no record of a lower price.

£25 today · cheaper than every other day in the last 3 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey
↓ Forecast
where the price is heading next
↓ Statistics
all-time high & low, recent range
↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 91 days • 91 data points

Historical
Generating forecast...
£24.80 £23.56 £24.06 £24.55 £25.05 £25.54 £26.04 11 March 2026 02 April 2026 25 April 2026 17 May 2026 09 June 2026

Price Distribution

Price distribution over 91 days • 1 price levels

Days at Price
91 days 0 23 46 68 91 £25 Days at Price

Price Analysis

Most common price: £25 (91 days, 100.0%)

Price range: £25 - £25

Price levels: 1 different prices over 91 days

Description

Strategic Marketing Management: A process based approach integrates Marketing with other aspects of Management such as strategy, organisational theory, strategic financial management and management accounting, HRM, information systems, corporate image and communications, operations management and logistics. It provides students with an overview of how marketing fits into the overall management picture. Strategic Marketing Management: a process-based approach draws heavily on Business Process Re-engineering (BPR), a term which, in the past ten years, has caught the imagination of the business and commercial world.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
18 November 2009
Listed Since
15 December 2006

Barcode

No barcode data available

Similar Products You Might Like

Accounting for Marketing
84% match

Accounting for Marketing

Cengage Learning

£52.99 17 May 2026
Principles & Practice of Marketing
83% match

Principles & Practice of Marketing

Cengage Learning

£49.99 16 May 2026
Creating Customer Value Through Strategic Marketing Planning: A Management Approach
83% match

Creating Customer Value Through Strategic Marketing Planning: A Management Approach

Springer

£85.61 02 Jun 2026
Creating Customer Value Through Strategic Marketing Planning: A Management Approach
83% match

Creating Customer Value Through Strategic Marketing Planning: A Management Approach

Springer

£76.38 27 May 2026
Preface to Marketing Management
81% match

Preface to Marketing Management

McGraw-Hill Education

£59.99 08 Jun 2026
Principles of Marketing Engineering and Analytics
81% match

Principles of Marketing Engineering and Analytics

Decisionpro, Inc.

£37.64 09 Jun 2026
Strategic International Marketing: Strategy Development and Implementation
80% match

Strategic International Marketing: Strategy Development and Implementation

Routledge

£40.34 16 May 2026
Marketing
80% match

Marketing

Routledge

£154.25 31 May 2026
Essentials of Marketing Research
80% match

Essentials of Marketing Research

Cengage Learning

£75.99 24 May 2026
Marketing Strategy & Management
80% match

Marketing Strategy & Management

Sage Publications

£95.47 22 May 2026
Strategic Management Accounting: A Practical Guidebook with Case Studies (Management for Professionals)
80% match

Strategic Management Accounting: A Practical Guidebook with Case Studies (Management for Professionals)

Springer

£65.56 15 May 2026
Marketing Management, Canadian Edition
80% match

Marketing Management, Canadian Edition

PEARSON EDUCATION

£82.00 29 May 2026
Prozessmanagement: Ein Leitfaden zur prozessorientierten Organisationsgestaltung
80% match

Prozessmanagement: Ein Leitfaden zur prozessorientierten Organisationsgestaltung

Springer

£79.98 25 May 2026
Marketing Management: Basic Concepts
80% match

Marketing Management: Basic Concepts

LAP Lambert Academic Publishing

£47.00 27 May 2026
80% match

Managerial Accounting

Cengage Learning

£49.99 24 May 2026
Strategic Management in Sport
80% match

Strategic Management in Sport

Routledge

£44.85 25 May 2026
SM Statistics Bus Econ
80% match

SM Statistics Bus Econ

Cengage Learning

£41.99 06 Jun 2026
80% match

Wrkng Pprs-Mgmt Accounting

Cengage Learning

£47.99 27 May 2026
Marketing Finance: Turning Marketing Strategies into Shareholder Value
80% match

Marketing Finance: Turning Marketing Strategies into Shareholder Value

Routledge

£22.14 21 May 2026
Quantitative Analysis in Marketing Management: Concepts and Techniques
80% match

Quantitative Analysis in Marketing Management: Concepts and Techniques

Wiley

£75.00 31 May 2026
Contemporary Marketing
80% match

Contemporary Marketing

Cengage Learning

£116.00 24 May 2026
Market-Led Strategic Change: Transforming the process of going to market
79% match

Market-Led Strategic Change: Transforming the process of going to market

Routledge

£180.18 31 May 2026
Marketing Research: Within a Changing Information Environment
79% match

Marketing Research: Within a Changing Information Environment

£130.06 29 May 2026
Marketing: An Introduction -- Global Edition
79% match

Marketing: An Introduction -- Global Edition

PEARSON EDUCATION

£55.79 16 May 2026