Cases in Advertising and Marketing Management: Real Situations for Tomorrow's Managers - Image 1

£73.81

Rowman & Littlefield Publishers Cases in Advertising and Marketing Management: Real Situations for Tomorrow's Managers

Name: Cases in Advertising and Marketing Management: Real Situations for Tomorrow's Managers
Brand: Rowman & Littlefield Publishers
Price: 75.74 GBP
Availability: InStock

Economics

Price data checked 1 day ago

View at Amazon

Price History & Forecast

Last 90 days • 90 data points

Historical

Generating forecast...

Price Distribution

Price distribution over 90 days • 3 price levels

Days at Price

Current Price

Price Analysis

Most common price: £74 (49 days, 54.4%)

Price range: £70 - £76

Price levels: 3 different prices over 90 days

Description

Cases in Advertising and Marketing Management offers readers, whether new managers or students, opportunities to practice their abilities on realistic business situations. The authors, a professor of advertising and an agency executive, draw on their experiences in forty scenarios, each of which focuses on sample problem to analyze and uses discussion prompts to help readers work through it. This provocative book gives readers insight into the situations they will face in management positions and helps them develop valuable decision-making skills.

Product Specifications

Brand: Rowman & Littlefield Publishers
Format: hardcover
ASIN: 0742538354
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 12 October 2006
Listed Since: 21 February 2007

Barcode

No barcode data available

Rowman & Littlefield Publishers Cases in Advertising and Marketing Management: Real Situations for Tomorrow's Managers

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Strategic Management Accounting: A Practical Guidebook with Case Studies (Management for Professionals)

Accounting for Marketing

MKTG

Business Process Management Cases: Digital Innovation and Business Transformation in Practice (Management for Professionals)

Marketing Strategy & Management

Sports Marketing: International Student Edition

Exploring Campus Diversity: Case Studies and Exercises

Business Digital Transformation: Selected Cases from Industry Leaders

Advanced Theory and Practice in Sport Marketing

Accountability for Results: The Realities of Data-Driven Decision Making

Thinking About Management: A Reflective Practice Approach

Using Qualitative Research in Advertising: Strategies, Techniques, and Applications

Marketing Cases from Emerging Multinational Enterprises (eMNEs): National Brands Asserting Themselves on the Global Stage (Springer Business Cases)

Marketing Cases from Emerging Multinational Enterprises (eMNEs): National Brands Asserting Themselves on the Global Stage (Springer Business Cases)

Marketing: An Introduction -- Global Edition

Marketing, Morality and the Natural Environment: 15 (Routledge Advances in Management and Business Studies)

Doing Business in South Asia: A Case Study Collection (International Cases in Business and Management)

Research Methods in Luxury Management (Mastering Luxury Management)

Museum Administration Thriving In Pack

International Marketing

Branded Entertainment in Korea (Routledge Critical Advertising Studies)

Discussions and Democracy: Motivation, Growth and the New Social Studies Classroom

Humanistic Leadership Practices: Exemplary Cases from Different Cultures (Humanism in Business Series)

Marketing Innovations in the Automotive Industry: Meeting the Challenges of the Digital Age (International Series in Advanced Management Studies)