£57.99

South-Western MKTG

Name: MKTG
Brand: South-Western
Price: 57.99 GBP
Availability: InStock

Economics

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£58 today · previous high £58 · all-time low £52

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Description

Lamb/Hair/McDaniel's MKTG, 14th Edition, demonstrates the practical application of marketing principles in real-world scenarios. Relevant and timely examples help students better understand and apply marketing principles. A user-friendly design makes it easy to navigate and comprehend key concepts. By connecting theory to real-life situations, Lamb/Hair/McDaniel's MKTG, 14th Edition, bridges the gap between classroom learning and the modern marketing industry -- helping students recognize the practicality of marketing and develop essential skills for success.

Product Specifications

Brand: South-Western
Format: paperback
ASIN: 0357929217
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 24 January 2024
Listed Since: 02 October 2023

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South-Western MKTG

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