£53.31

Cengage Learning MKTG

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£53.31 £51.39 £51.81 £52.23 £52.65 £53.07 £53.49 28 March 2026 10 April 2026 24 April 2026 07 May 2026 21 May 2026

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53 days 2 days · current 0 13 27 40 53 £52 £53 Days at Price

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Description

Lamb/Hair/McDaniel's MKTG, 14th Edition, demonstrates the practical application of marketing principles in real-world scenarios. Relevant and timely examples help students better understand and apply marketing principles. A user-friendly design makes it easy to navigate and comprehend key concepts. By connecting theory to real-life situations, Lamb/Hair/McDaniel's MKTG, 14th Edition, bridges the gap between classroom learning and the modern marketing industry -- helping students recognize the practicality of marketing and develop essential skills for success.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
24 January 2024
Listed Since
02 October 2023

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