Principles of Marketing, Global Edition - Image 1

£68.99

PEARSON EDUCATION Principles of Marketing, Global Edition

Name: Principles of Marketing, Global Edition
Brand: PEARSON EDUCATION
Price: 68.99 GBP
Availability: InStock

Management

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Description

For principles of marketing courses that require a comprehensive text. Learn how to create value through customer connections and engagement In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, the 18th Edition is packed with stories illustrating how companies use new digital technologies to maximise customer engagement and shape brand conversations, experiences, and communities.

Product Specifications

Brand: PEARSON EDUCATION
Format: paperback
ASIN: 1292341130
Category: Books > Subjects > Business, Finance & Law > Management
Domain: Amazon UK
Release Date: 29 May 2020
Listed Since: 10 January 2020

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PEARSON EDUCATION Principles of Marketing, Global Edition

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