£76.99

Cengage Learning Marketing Principles

Name: Marketing Principles
Brand: Cengage Learning
Price: 76.99 GBP
Availability: InStock

Economics

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Description

This is the printed textbook, Marketing Principles. Marketing Principles combines a thorough and engaging overview of essential marketing principles. The text provides you with the knowledge and decision-making skills you'll need to succeed in today's competitive business environment. Marketing Principles includes the most current coverage of marketing strategies and concepts with extensive real-world examples including social networking and digital marketing. You will find important topics drawn from the rapidly changing world of modern business including social and environmental responsibility, sustainability, globalisation, entrepreneurship, and marketing through transitional times. New, PRINT versions of this book come with bonus online study tools including animated activities and videos on the CourseMate Express platform.

Product Specifications

Brand: Cengage Learning
Format: paperback
ASIN: 017038618X
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 08 September 2017
Listed Since: 13 May 2021

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Cengage Learning Marketing Principles

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