£76.99

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£77 today · cheaper than every other day in the last 3 months

Cengage Learning Marketing Principles

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£76.99 £73.14 £74.68 £76.22 £77.76 £79.30 £80.84 11 August 2026 15 August 2026 19 August 2026 23 August 2026 27 August 2026
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Description
This is the printed textbook, Marketing Principles. Marketing Principles combines a thorough and engaging overview of essential marketing principles. The text provides you with the knowledge and decision-making skills you'll need to succeed in today's competitive business environment. Marketing Principles includes the most current coverage of marketing strategies and concepts with extensive real-world examples including social networking and digital marketing. You will find important topics drawn from the rapidly changing world of modern business including social and environmental responsibility, sustainability, globalisation, entrepreneurship, and marketing through transitional times. New, PRINT versions of this book come with bonus online study tools including animated activities and videos on the CourseMate Express platform.

Product Specifications
Brand
Cengage Learning
Format
paperback
ASIN
017038618X
Category
Books > Subjects > Business, Finance & Law > Economics
Domain
Amazon UK
Release Date
08 September 2017
Listed Since
13 May 2021

Barcode

No barcode data available

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