Marketing Management, Global Edition + MyLab Marketing with Pearson eText - Image 1

£74.96

PEARSON EDUCATION Marketing Management, Global Edition + MyLab Marketing with Pearson eText

Name: Marketing Management, Global Edition + MyLab Marketing with Pearson eText
Brand: PEARSON EDUCATION
Price: 74.96 GBP
Availability: InStock

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Description

For marketing management courses. The gold standard for today’s marketing management student Marketing Management gives students the tools and frameworks to design and execute successful marketing campaigns. Unsurpassed in depth, breadth and relevance, it focuses on the major decisions that confront marketing managers and top management as they strive to reconcile organizational needs and opportunities. The 17th Edition builds on what first made it a landmark text, including its classic examples, core concepts and logical structure. The new edition will help students respond to social and technological developments, such as AI, that are opening doors to new business models while redefining marketing success.

Product Specifications

Brand: PEARSON EDUCATION
Format: paperback
ASIN: 1292730862
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 06 November 2025
Listed Since: 04 July 2025

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PEARSON EDUCATION Marketing Management, Global Edition + MyLab Marketing with Pearson eText

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