Marketing: An Introduction + MyLab Marketing with Pearson eText, Global Edition - Image 1

£77.38

PEARSON EDUCATION Marketing: An Introduction + MyLab Marketing with Pearson eText, Global Edition

Name: Marketing: An Introduction + MyLab Marketing with Pearson eText, Global Edition
Brand: PEARSON EDUCATION
Price: 77.38 GBP
Availability: InStock

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Description

This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For undergraduate principles of marketing courses. This package includes MyLab. An introduction to marketing using a practical and engaging approach Marketing: An Introduction shows students how customer value -- creating it and capturing it -- drives effective marketing strategies. The 14th Edition reflects the major trends and shifting forces that impact marketing in this digital age of customer value, engagement, and relationships, leaving students with a richer understanding of basic marketing concepts, strategies, and practices. Through updated company cases, Marketing at Work highlights, and revised end-of-chapter exercises, students are able to apply marketing concepts to real-world company scenarios. Reach every student by pairing this text with Pearson MyLab Marketing MyLab™ is the teaching and learning platform that empowers you to reach every student. By combining trusted author content with digital tools and a flexible platform, MyLab personalizes the learning experience and improves results for each student.

Product Specifications

Brand: PEARSON EDUCATION
Format: paperback
ASIN: 129229499X
Category: Books > Subjects > Business, Finance & Law > Management
Domain: Amazon UK
Release Date: 31 August 2019
Listed Since: 08 May 2019

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PEARSON EDUCATION Marketing: An Introduction + MyLab Marketing with Pearson eText, Global Edition

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