£112.93

Cengage Learning Foundations of Marketing

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£139.33 £94.88 £104.58 £114.28 £123.97 £133.67 £143.37 27 June 2026 08 July 2026 20 July 2026 01 August 2026 13 August 2026

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18 days 6 days 2 days · current 10 days 12 days 0 5 9 14 18 £99 £108 £113 £114 £139 Days at Price

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Description

Popular with readers from all backgrounds and interest levels, FOUNDATIONS OF MARKETING, 5th Edition introduces you to the essentials and latest trends in marketing with strong visuals and stimulating, timely discussions. Meaningful coverage of current marketing strategies and concepts includes social media, entrepreneurship, sustainability, globalization, customer relationship management, supply chain management, and e-commerce models. Emerging topics, such as social and environmental responsibility, entrepreneurship, and marketing during transitional times depict the changing nature of business, keeping you in touch with and prepared for a competitive world. Illustrating the issues with captivating photos, screenshots, advertisements, and examples from real life, FOUNDATIONS OF MARKETING, 5th Edition also offers a variety of modern learning supplements, such as podcasts, videos, and an interactive marketing plan, to help you develop the practical decision-making skills you need for professional success.

Key Features

marekting book

sales marketing 101

college pride ferrell

fifth edition

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
01 January 2012
Listed Since
15 July 2011

Barcode

No barcode data available

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