£52.00

McGraw-Hill Education Marketing Strategy: A Decision Focused Approach

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£71.90 £50.01 £54.79 £59.56 £64.34 £69.11 £73.89 22 July 2026 27 July 2026 02 August 2026 07 August 2026 13 August 2026

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Description

Marketing Strategy 5/e is a flexible, short, paper-back text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strategic planning process and marketing’s cross/inter-functional relationships. This book helps the student integrate what they have learned about analytical tools and the 4Ps of marketing within a broader framework of competitive strategy.

Key Features

Used Book in Good Condition

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
01 April 2005
Listed Since
12 December 2006

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No barcode data available

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