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Basic Marketing: Principles and Practice

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Description

The revised edition of this standard textbook on marketing principles now provides a set of challenging specimen questions and a wide range of case studies, including several extended in-depth cases, with an appendix on how to manage a marketing project. Marketing theories and techniques are explained with an international perspective. The book seeks to prepare a solid foundation of learning for students of marketing. In addition, it provides a list of 100 useful website addresses.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
23 July 1998
Listed Since
14 December 2006

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