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Routledge Advertising and Anthropology: Ethnographic Practice and Cultural Perspectives

Name: Advertising and Anthropology: Ethnographic Practice and Cultural Perspectives
Brand: Routledge
Price: 149.92 GBP
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Description

Examining theory and practice, Advertising and Anthropology is a lively and important contribution to the study of organizational culture, consumption practices, marketing to consumers and the production of creativity in corporate settings. The chapters reflect the authors' extensive lived experienced as professionals in the advertising business and marketing research industry. Essays analyze internal agency and client meetings, competitive pressures and professional relationships and include multiple case studies. The authors describe the structure, function and process of advertising agency work, the mediation and formation of creativity, the centrality of human interactions in agency work, the production of consumer insights and industry ethics. Throughout the book, the authors offer concrete advice for practitioners.Advertising and Anthropology is written by anthropologists for anthropologists as well as students and scholars interested in advertising and related industries such as marketing, marketing research and design.

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Used Book in Good Condition

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Brand: Routledge
Format: hardcover
ASIN: 0857852019
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 01 September 2012
Listed Since: 01 December 2011

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Routledge Advertising and Anthropology: Ethnographic Practice and Cultural Perspectives

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It has never been this cheap. We have no record of a lower price.

Routledge Advertising and Anthropology: Ethnographic Practice and Cultural Perspectives

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Price Distribution

Price Analysis

Description

Key Features

Product Specifications

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