The Librarian's Nitty-Gritty Guide to Content Marketing - Image 1

£35.02

ALA Editions The Librarian's Nitty-Gritty Guide to Content Marketing

Name: The Librarian's Nitty-Gritty Guide to Content Marketing
Brand: ALA Editions
Price: 35.02 GBP
Availability: InStock

E-business

About as cheap as it gets. The only time it was cheaper was 2 months ago.

£35 today · all-time low £35 (May 2026) · usually the usual

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 56 days · 56 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 56 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £35 (41 days, 73.2%)

Price range: £35 - £36

Price levels: 2 different prices over 56 days

Description

What is content marketing? Simply put, it's the most effective way to increase your value to customers. When you deliver content that library users find useful and relevant, you give a compelling answer to their question, "What's in it for me?" Author of the best-selling book "The Librarian's Nitty-Gritty Guide to Social Media," Solomon speaks directly to public relations personnel, web librarians, and other staff responsible for the library's online presence. Filled with nuts-and-bolts advice on how to increase the library's value to its users, her guide: defines the essential characteristics of effective content marketing; explores methods of audience assessment; demonstrates how to optimize content for sharing; explains the elements of an editorial calendar for sustainable content, and shows how to create once and re-purpose many times; describes meaningful metrics for the library context; points out 5 common mistakes and how to avoid them; provides a template for creating personas; and includes first-hand accounts from library marketers. Making content marketing concepts bite-sized and easily digestible, this guide shows libraries how to market effectively by focusing on what library users find useful and relevant.

Key Features

ALA Editions

Product Specifications

Brand: ALA Editions
Format: paperback
ASIN: 0838914322
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain: Amazon UK
Release Date: 25 April 2016
Listed Since: 17 January 2016

Barcode

No barcode data available

ALA Editions The Librarian's Nitty-Gritty Guide to Content Marketing

About as cheap as it gets. The only time it was cheaper was 2 months ago.

Price History & Forecast

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

Barcode

Similar Products You Might Like

Library Marketing and Communications: Strategies to Increase Relevance and Results

Social Media Marketing for Book Publishers

Free Technology for Libraries (Library Technology Essentials): Volume 3

The Medical Library Association Guide to Managing Health Care Libraries (Medical Library Association Guides)

Recipes for Mindfulness in Your Library: Supporting Resilience and Community Engagement

Cultivating Connected Learning: Library Programs for Youth (Libraries Unlimited Professional Guides for Young Adult Librarians Series)

Sustainable Thinking: Ensuring Your Library's Future in an Uncertain World

The Small to Mid-Size Academic Library: Collaborations and Outreach

Public Library Services for the Poor: Doing All We Can

Fundamentals of Reference

Academic Libraries and the Academy, Volume 1: Strategies and Approaches to Demonstrate Your Value, Impact, and Return on Investment

Starting, Managing and Promoting the Small Library

Marketing Management: Basic Concepts

International Students and Academic Libraries: Initiatives for Success

Tech-Savvy Reading Promotion: A Toolbox for Librarians and Other Educators

IS CONSULTING FOR YOU?: A PRIMER FOR INFORMATION PROFESSIONALS

Even More Great Ideas for Libraries and Friends

Measuring Marketing: The 100+ Essenitial Metrics Every Marketer Needs to Know, Third Edition

B2B Content Marketing Strategy: A Media-First Framework That Accelerates Growth

Content Management for E-Learning

Systems Librarianship: A Practical Guide for Librarians: 68

Hosting a Library Mystery: A Programming Guide

Best Practices for Corporate Libraries (Libraries Unlimited Library Management Collection)

Leading Dynamic Information Literacy Programs: Best Practices and Stories from Instruction Coordinators