Measuring Marketing: The 100+ Essenitial Metrics Every Marketer Needs to Know, Third Edition - Image 1

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De Gruyter Measuring Marketing: The 100+ Essenitial Metrics Every Marketer Needs to Know, Third Edition

Name: Measuring Marketing: The 100+ Essenitial Metrics Every Marketer Needs to Know, Third Edition
Brand: De Gruyter
Price: 23.21 GBP
Availability: InStock

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Description

The demands of a globalized business world have led to the development of sophisticated methods for quantifying marketing success is written for marketing managers accountable for growth-driven activities that must yield measurable results and for senior executives who need a firm understanding of marketing's impact on a business or product line, this informative guide puts more than 110 key metrics in perspective.

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Product Specifications

Brand: De Gruyter
Format: perfect
ASIN: 1501515764
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Market Research
Domain: Amazon UK
Release Date: 19 December 2017
Listed Since: 09 November 2017

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De Gruyter Measuring Marketing: The 100+ Essenitial Metrics Every Marketer Needs to Know, Third Edition

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