£34.25

Wiley Marketing the Professional Services Firm: Applying the Principles and the Science of Marketing to the Professions

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Description

Professional services are estimated to be worth up to $700 billion worldwide, but as the market matures there is an urgent need for new marketing thinking for global players or small businesses alike. This book applies the core principles of strategic marketing to professional services for the first time, in an approach that is at once accessible and compelling. With case studies from a range of companies including J. Walter Thompson, market research companies, the ?big four? accounting firms, Headhunters, Interbrand and large US legal firms, it is intended to become the definitive book for effective strategic marketing in professional services.

Key Features

New Store Stock

Product Specifications

Brand
Wiley
Format
hardcover
Domain
Amazon UK
Release Date
28 July 2005
Listed Since
13 February 2007

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