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£45.00

Vibrant Publishers Customer and Consumer Insights (Legend in Marketing)

Name: Customer and Consumer Insights (Legend in Marketing)
Brand: Vibrant Publishers
Price: 45.0 GBP
Availability: InStock

Market Research

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Description

Customer and Consumer Insights by George S. Day brings together a compelling selection of the author’s most influential work on understanding market behavior from the customer’s perspective. This book explores how firms can generate and use deep customer insights to create enduring value and gain a competitive edge. With articles spanning customer knowledge systems, market sensing, buyer behavior, and insight-driven strategy, Day provides a roadmap for organizations seeking to become more customer-responsive and insight-led. The collection is enriched by Day’s focus on how insights inform innovation, drive marketing effectiveness, and shape strategic decision-making. Ideal for scholars, educators, and marketing professionals, this book combines theoretical depth with actionable frameworks that remain relevant in today's rapidly evolving business landscape. As part of the Legend in Marketing series, it offers essential readings that have shaped academic thought and real-world practice alike. This book is a critical resource for anyone interested in the intersection of customer understanding, strategy, and organizational agility.

Product Specifications

Brand: Vibrant Publishers
Format: paperback
ASIN: 1636514502
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Market Research
Domain: Amazon UK
Release Date: 15 April 2025
Listed Since: 16 April 2025

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Vibrant Publishers Customer and Consumer Insights (Legend in Marketing)

It has never been this cheap. We have no record of a lower price.

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