£201.40

Navigating the Shifting Landscape of Consumer Behavior (Advances in Marketing, Customer Relationship Management, and E-Services)

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£201.40 £191.33 £195.36 £199.39 £203.41 £207.44 £211.47 22 June 2026 25 June 2026 28 June 2026 01 July 2026 04 July 2026

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Description

The marketing world is transforming in this era of unprecedented technological advancement, changing consumer tastes, and evolving social norms. As information flows freely and brand loyalty becomes a coveted prize, understanding what motivates consumers to choose one brand over another is paramount. Navigating the Shifting Landscape of Consumer Behavior is an authoritative exploration of the dynamic interplay between consumers, brands, and the evolving digital environment. This book dives into the contemporary consumer behavior. The narrative reveals the phenomenon of brand activism as a significant force reshaping the marketing battlefield. No longer content to remain apolitical, brands are increasingly taking stances on pressing social and environmental issues. The book critically examines the dynamics of successful brand activism and explores customer reactions to companies championing social causes. The book incorporates real-world examples and practical tactics, making it an invaluable resource for marketing scholars, researchers, professionals, educators, and graduate students.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
07 February 2024
Listed Since
15 May 2024

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