£77.89

Springer Advances in National Brand and Private Label Marketing: Fourth International Conference, 2017 (Springer Proceedings in Business and Economics)

Name: Advances in National Brand and Private Label Marketing: Fourth International Conference, 2017 (Springer Proceedings in Business and Economics)
Brand: Springer
Price: 75.73 GBP
Availability: InStock

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Description

This book presents the latest research on national brand and private label marketing - a collection of original, rigorous and highly relevant contributions of the 2017 International Conference on National Brand & Private Label Marketing in Barcelona. It covers a wide range of topics from fields as varied as retailing, marketing, general business, psychology, economics and statistics. Further, the conference addressed diverse areas of application, including: purchase-decision models, premium private labels, decisions involved in introducing new products, M-commerce, private label adoption, assortment decisions, private label pricing, brand equity and collaborative relationships.

Product Specifications

Brand: Springer
Format: paperback
ASIN: 3319597000
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-commerce
Domain: Amazon UK
Release Date: 23 June 2017
Listed Since: 25 April 2017

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Springer Advances in National Brand and Private Label Marketing: Fourth International Conference, 2017 (Springer Proceedings in Business and Economics)

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