Management and Marketing of Services - Image 1

£53.36

Routledge Management and Marketing of Services

Name: Management and Marketing of Services
Brand: Routledge
Price: 53.36 GBP
Availability: InStock

Balanced Scorecard

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Description

This second edition of The Management and Marketing of Services builds on the success of the first edition and now includes increased coverage of many key areas, extensive examples and case studies. This second edition looks closely at relationship marketing and public sector issues as well as providing expanded sections on: the definition of services, expectations, competitive advantage, pricing of services, segmentation/positioning of services, the service encounter and service employees. The Management and Marketing of Services is a highly accessible text ideal for practitioners and students looking for a comprehensive treatment of this subject area.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 0750635940
Category: Books > Subjects > Business, Finance & Law > Management > Balanced Scorecard
Domain: Amazon UK
Release Date: 30 June 1999
Listed Since: 17 October 2006

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Routledge Management and Marketing of Services

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