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£64.03

Routledge Internal Marketing: Directions for Management: Directions for Management

Name: Internal Marketing: Directions for Management: Directions for Management
Brand: Routledge
Price: 64.03 GBP
Availability: InStock

Human Resources Management

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Description

Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored include: * the social model of marketing * the human resource management perspective * marketing and service management * quality management * organizational development * corporate identity, image and reputation * corporate communication. Comprising new theoretical and empirical work, this book also features in depth case studies covering a wide range of sector and industry applications.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 0415213185
Category: Books > Subjects > Business, Finance & Law > Management > Human Resources > Human Resources Management
Domain: Amazon UK
Publication Date: 24 August 2000
Listed Since: 08 February 2007

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Routledge Internal Marketing: Directions for Management: Directions for Management

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