Innovation in Marketing (Chartered Institute of Marketing (Paperback)) - Image 1

£15.75

Routledge Innovation in Marketing (Chartered Institute of Marketing (Paperback))

Name: Innovation in Marketing (Chartered Institute of Marketing (Paperback))
Brand: Routledge
Price: 15.75 GBP
Availability: InStock

Management Science

It has never been this cheap. We have no record of a lower price.

£16 today · cheaper than every other day in the last 3 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 55 days • 55 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 55 days • 1 price levels

Days at Price

Price Analysis

Most common price: £16 (55 days, 100.0%)

Price range: £16 - £16

Price levels: 1 different prices over 55 days

Description

Innovation in Marketing is a unique collection of empirical material describing both systems innovation and the launch of new products. This ranges from the development of new high tech items such as the Organiser from Psion, to the transfer of a major brand such as Virgin Direct to a new market. Based on this the authors have developed a clear analytical model for managing innovation with a marketing perspective. Doyle and Bridgewater illustrate the key themes using case materials and the entirely new new work it contains on the linkage between innovation and shareholder value. This gives the student and professional a new decision making perspective. The key themes that structure the book are: Marketing and innovation - the model, innovation and strategy, marketing strategies and shareholder value, best practice in innovation management, effectiveness in innovation.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 0750641215
Category: Books > Subjects > Business, Finance & Law > Management > Management Science
Domain: Amazon UK
Release Date: 10 November 1998
Listed Since: 12 January 2007

Barcode

No barcode data available

Routledge Innovation in Marketing (Chartered Institute of Marketing (Paperback))

It has never been this cheap. We have no record of a lower price.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Innovation in Marketing

Creativity for Innovation Management: Tools and Techniques for Creative Thinking in Practice

Managing Innovation Driven Companies: Approaches in Practice

Innovation Driven Marketing: Vom Trend zur innovativen Marketinglösung

Innovation and Capacity Building: Cross-disciplinary Management Theories for Practical Applications (Palgrave Studies in Cross-disciplinary Business ... Association with EuroMed Academy of Business)

The Routledge Companion to Creativity (Routledge Companions in Business, Management and Marketing)

Valuepack:Innovation Management and new product Development with brand management: A Theoretical and Practical Approach.

Market-Led Strategic Change: Transforming the process of going to market

Marketing

Strategic Management of Innovation Networks

Innovating From Within: Intrapreneurship and Innovation Within the Organization

Data Analytics in Marketing, Entrepreneurship, and Innovation (Data Analytics Applications)

Organizational Change, Innovation and Business Development: The Impact of Non-Technological Innovations (Routledge Studies in Innovation, Organizations and Technology)

Integral Knowledge Creation and Innovation: Empowering Knowledge Communities (Transformation and Innovation)

Tourism and Innovation (Contemporary Geographies of Leisure, Tourism and Mobility)

Marketing: Instructor′s Manual

Strategic International Marketing: Strategy Development and Implementation

Technological Innovation: Oversights and Foresights

Bringing Technology and Innovation into the Boardroom: Strategy, Innovation and Competences for Business Value

Marketing Innovations in the Automotive Industry: Meeting the Challenges of the Digital Age (International Series in Advanced Management Studies)

Marketing and Gamification: Applications, Challenges, and Ethics (Routledge Studies in Marketing)

Industrial Innovation: Technology, Policy, Diffusion

Commercialization of Innovative Technologies: Bringing Good Ideas to the Marketplace

Revolution of Innovation Management: Volume 2 Internationalization and Business Models