Marketing Innovations in the Automotive Industry: Meeting the Challenges of the Digital Age (International Series in Advanced Management Studies) - Image 1

£101.05

Springer Marketing Innovations in the Automotive Industry: Meeting the Challenges of the Digital Age (International Series in Advanced Management Studies)

Name: Marketing Innovations in the Automotive Industry: Meeting the Challenges of the Digital Age (International Series in Advanced Management Studies)
Brand: Springer
Price: 79.99 GBP
Availability: InStock

Managers' Guides to Computing

Price History & Forecast

Last 89 days • 89 data points

Historical

Generating forecast...

Price Distribution

Price distribution over 89 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £80 (83 days, 93.3%)

Price range: £80 - £101

Price levels: 2 different prices over 89 days

Description

This book proposes that, within the automotive industry, revised marketing principles and innovative marketing strategies are needed to address more effectively the unprecedented challenges posed by the modern digital revolution. The starting point for these proposals is a thorough analysis of the evolution of marketing in the industry across three ages of technological innovations – the mechanical, the electronic, and the digital. The main objectives are first, to illustrate how study of the past can help carmakers as they move forward into the unknown, and second, to identify the main choices that they will face. The central premise is that unusual times call for unusual strategies. By mining the past in order to foresee likely future developments regarding competition and marketing strategies within the car industry, the book will appeal both to researchers and to present or future managers in the automotive and other innovation-driven sectors.

Product Specifications

Brand: Springer
Format: hardcover
ASIN: 3030159981
Category: Books > Subjects > Business, Finance & Law > E-Commerce > Managers' Guides to Computing
Domain: Amazon UK
Release Date: 18 April 2019
Listed Since: 15 February 2019

Barcode

No barcode data available

Springer Marketing Innovations in the Automotive Industry: Meeting the Challenges of the Digital Age (International Series in Advanced Management Studies)

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Multichannel Marketing: Strategy – Design – Digital Technology (Springer Texts in Business and Economics)

Guide to Automotive Connectivity and Cybersecurity: Trends, Technologies, Innovations and Applications (Computer Communications and Networks)

Marketing Strategy in the Digital Age: Applying Kotler's Strategies to Digital Marketing

E-Mobility: A New Era in Automotive Technology (EAI/Springer Innovations in Communication and Computing)

Business Development via AI and Digitalization: Volume 2: 537 (Studies in Systems, Decision and Control, 537)

Cosmetics Marketing Strategy in the Era of the Digital Ecosystem: Revolutionizing Beauty in the New Market Frontier

Automotive Development Processes: Processes for Successful Customer Oriented Vehicle Development

Emerging Technologies in Business: Innovation Strategies for Competitive Advantage

Management Strategies to Survive in a Competitive Environment: How to Improve Company Performance (Contributions to Management Science)

Materials Research for Manufacturing: An Industrial Perspective of Turning Materials into New Products: 224 (Springer Series in Materials Science, 224)

Digital Transformation in Retail: A Comprehensive Analysis of Technology Acceptance and Consumer Behavior (Handel und Internationales Marketing Retailing and International Marketing)

Digital Transformation and the World Economy: Critical Factors and Sector-Focused Mathematical Models (Studies on Entrepreneurship, Structural Change and Industrial Dynamics)

Emerging Trends in Materials Research and Manufacturing Processes (Engineering Materials)

Corporate Digital Responsibility: Managing Corporate Responsibility and Sustainability in the Digital Age (CSR, Sustainability, Ethics & Governance)

International Marketing

Managing Digital Transformation: Evidence from Hidden Champions and Measurement Approaches (Innovation und Entrepreneurship)

Current Technologies in Vehicular Communication

Innovation in Marketing (Chartered Institute of Marketing (Paperback))

Advances in National Brand and Private Label Marketing: Fourth International Conference, 2017 (Springer Proceedings in Business and Economics)

The Silver Market Phenomenon: Marketing and Innovation in the Aging Society

Handbuch Industrie 4.0 und Digitale Transformation: Betriebswirtschaftliche, technische und rechtliche Herausforderungen

The Future (R)Evolution of the Office Workspace: How to Succeed in a Digital Reality (Future of Business and Finance)

Advertising in the Digital Age: Theories and Practices

Advances in Manufacturing IV: Volume 2 - Production Engineering: Digitalization, Sustainability and Industry Applications (Lecture Notes in Mechanical Engineering)