MACMILLAN New Frontiers of the Automobile Industry: Exploring Geographies, Technology, and Institutional Challenges (Palgrave Studies of Internationalization in Emerging Markets)

Product Description Analysing developments in digital technologies and institutional changes, this book provides an overview of the current frenetic state of transformation within the global automobile industry. An ongoing transition brought about by the relocation of marketing, design and production centres to emerging economies, and experimentation with new mobility systems such as electrical, autonomous vehicles, this process poses the question as to how original equipment manufacturers (OEMs) and newcomers can remain competitive and ensure sustainability. With contributions from specialists in the automobile sector, this collection examines the shifts in power and geographical location occurring in the industry, and outlines the key role that public policy has in generating innovation in entrepreneurial states. Offering useful insights into the challenges facing emerging economies in their attempts to grow within the automobile industry, this book will provide valuable reading for those researching internationalization and emerging markets, business strategy and more specifically, the automotive industry. From the Back Cover Analysing developments in digital technologies and institutional changes, this book provides an overview of the current frenetic state of transformation within the global automobile industry. An ongoing transition brought about by the relocation of marketing, design and production centres to emerging economies, and experimentation with new mobility systems such as electrical, autonomous vehicles, this process poses the question as to how original equipment manufacturers (OEMs) and newcomers can remain competitive and ensure sustainability. With contributions from specialists in the automobile sector, this collection examines the shifts in power and geographical location occurring in the industry, and outlines the key role that public policy has in generating innovation in entrepreneurial states. Offering useful insights into the challenges facing emerging economies in their attempts to grow within the automobile industry, this book will provide valuable reading for those researching internationalization and emerging markets, business strategy and more specifically, the automotive industry. About the Author Alex Covarrubias V. is Full Professor at the College of Sonora in Mexico, and Chairman of the Innovation and Labour Network of the Mexican Automobile Industry. He is a member of the Steering Committee in the Gerpisa International Network and a Research Associate of Canada’s Automotive Policy Research Centre.                                                                                             Sigfrido M. Ramírez Perez is a Researcher at the Max Planck Institute for European Legal History in Frankfurt-Main, Germany. He is a member of the Steering Committee in the Gerpisa International Network (ENS-Cachan-Saclay), and the Scientific Committee of the Innovation and Labour Network of the Mexican Automobile Industry.