MACMILLAN Globalization or Regionalization of the European Car Industry?

Product Description The automobile sector is one of the most archetypal global industries and is seen by many as one of the main drivers behind the homogenisation of world markets due to firms' internationalization strategies and the social practices that firms impose. This book argues that this is not entirely the case due to the heterogeneity of firms and the diversity of strategies pursued. It highlights the diversity and forms of internationalization and the preference for regionalization rather than globalization that has occurred over the past decade. This book looks specifically at the European car industry. About the Author LEONARDO BUZZAVO Senior Lecturer, Ca'Foscari University of Venice DIDIER CHABAUD Assistant Professor of Management, University of Cergy-Pontoise ANDREA ECKARDT Researcher Friedrich-Alexander-University, Erlangen Nuremberg BRUNO JETIN Associate Professor of Economics, Université de Paris Nord MATTHIAS KLEMM Researcher, Friedrich-Alexander-University Erlangen Nuremberg HOLM-DETLEV KÖHLER Professor of Sociology, University of Oviedo JEAN LOUIS LOUBET Professor of History, Université d'Evry LYDIE LAIGLE Senior Researcher at CSTB, France CLAUDE PARTHENAY Professor at the Institute of Technology, Cergy Pontoise LUDGER PRIES Professor of Social Science, Ruhr-Universität, Germany