£72.66

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£73 today · previous high £73 · all-time low £68

Gabler Verlag Innovation Driven Marketing: Vom Trend zur innovativen Marketinglösung

Amazon

Price History & Forecast

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Last 77 days · 77 data points (no recent data)

Historical
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£72.66 £68.04 £69.05 £70.06 £71.06 £72.07 £73.08 11 August 2026 30 August 2026 18 September 2026 07 October 2026 26 October 2026
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Price Distribution

Price distribution over 77 days • 2 price levels

Days at Price
Current Price
73 days 4 days · current 0 18 37 55 73 £69 £73 Days at Price

Price Analysis

Most common price: £69 (73 days, 94.8%)

Price range: £69 - £73

Price levels: 2 different prices over 77 days

Description

Zahlreiche Entwicklungen im Verhalten des Kunden und in den Märkten fordern Unternehmen ständig heraus. Für Anbieter gilt es, diese relevanten Trends in Gesellschaft und Technologie zu erfassen. Belz/SchögelTomczak benennen Trends und zeigen auf, wie diese in innovative Marketinglösungen umgesetzt werden. Dabei stützen sie sich auf den Ansatz der Suchfelder und Akzente im innovativen Marketing. Besonders vertieft werden neuere Ansätze des Community Marketing bis zu RFID oder intelligenten Produkten mit integrierten Chips. Zahlreiche Hinweise stammen aus der Innovationsarbeit des Instituts für Marketing und Handel der Universität St. Gallen mit Unternehmen wie BMW, BASF, E-ON, Henkel, Interbrand-Zintzmeyer&Lux, Ringier, McKinsey, Winterthur International, etc. Mit ergänzenden Beiträgen von renommierten Forschern und Visionären.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
26 July 2007
Listed Since
29 January 2009

Barcode

No barcode data available

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